Big Data, Big Problems as Privacy and Bias Concerns Persist

Big data analytics is the secret sauce of the American polity and economy—widely utilized but poorly understood. Organizations use various typesOpens in a new window of big data analytics to make decisions, correlations, and predictions about their constituents or stakeholders. The market for data is big and growing rapidly; it’s estimatedOpens in a new window to hit $100 billion before the end of the decade. But the recipe for data analytics can at times contain a hidden ingredient: bias. Not surprisingly, there is evidenceOpens in a new window that reliance on big data analytical processes can lead to divisive, discriminatory, inequitable, and even dangerous outcomes—collective harms—for some of the people sorted into groups. That needs to change.